So what happens once we click on BUY or SELL and place our trade
with Finspreads? I decided to go and find out.
Last week I travelled into the City and visited the dealing
room. Which turns out to be rather less exciting than it
sounds.
While I confess I had my hopes pinned on a frenzy of Masters of
the Universe yelling, "SELL! SELL!" the atmosphere is altogether
more genteel. In fact, I have to say I've seen more action in the
stockroom of an advertising agency where I used to work, but that's
another story.
The Finspreads dealing room is up on the 12 th floor. It
literally looks down on the City, and boasts a view of Tower Bridge
if you happen to be that Welsh bloke, who is clearly a lot more
important than I thought, as he has his own office, complete with
windows.
If, however, you are a dealer, you don't get a view of anything
presumably because if you're admiring Tower Bridge you won't be
squinting at your trading screen.
Actually they have three screens (one going up one going downand
another going nowhere just for show?) Finspreads seems to have
20something 20something traders. Their leader is David Morris.
"So tell me David," I begin, "Exactly what happens when I place
a trade."
"Oh, we look and say here comes Sally, see what you go for,
and then bet the other way," he deadpans.
Now this is an uncanny echo of a message from Brian L, who
wrote, "Sally, I think you have been very brave to tell the world
about your trades; I won't even tell the wife about mine! I
hate tell you this, but a well known way to make money is to follow
the trades of a novice, but do the opposite buy when they sell,
sell when they buy."
In which case, Brian, you should know that I am currently long
on Gold, £/Yen and Brent Crude. Please come back when you've
finished placing your trades and my favourite flowers are tiger
lilies.
Anyway. What actually happens is as follows. Every trade we
place with Finspreads and between us, we place many thousands of
trades every day goes into a position monitor and gets entered into
the house book.
Then the traders take a view. "Right now everyone's buying the
FTSE on recent lows," David explains. "We think that's smart, so we
hedge the position in the futures market. That's how we make the
money to pay out the winning trades and there will be lots of them
today, because the index has climbed 30 points so far."
This is the ideal scenario, David continues. "Winning clients
are happy clients, and provided we've hedged the trades, we're
happy too."
And when Finspreads traders disagree with our selections? It's
simple enough. They don't bother to hedge and if they're right and
we've got it wrong they pocket our cash.
Most of us, apparently, are day traders. And we particularly
like trading FTSE, the Dow, the DAX, blue chip UK stocks and
currencies.
And some of you, are much, much, better traders than I am. David
promptly anticipates my next questions names, emails, colour of
eyes and marital status and hands me over to his colleague Angus
Campbell, who's working the phones and inviting certain clients to
Troon, for the golf. Clearly, these are the people I want to know
more about.
So who are they?
Angus smiles his enigmatic smile. "You'll have to kill me before
I tell you anything like that. But what I can do is
this"
He fiddles with his computer keyboard, but annoyingly turns the
screen so that I can't see anything unless I sit on his lap and
since we've only just been introduced, that would be a little
inappropriate.
"I've got a client here whose made a trading profit of £750,000,
and he's currently up £30,000. He trades across all markets. It's
his hobby. While this gentleman," Angus nods towards the
out-of-sight screen, "we've paid him well over a million since
2001. He's amazing at picking peaks and troughs and I've known him
run a loss of £20,000 in the hope it will come back. Or how about
this one from Scotland - won over £250,000, trades on a daily
basis, follows charts and always uses stops."
It strikes me that Angus is as I imagine an old-fashioned bank
manager must once have been. He knows his customers by name but,
alas, wouldn't reveal their identities either by seduction or
torture he talks of them fondly, almost as if they are relatives,
and is genuinely pleased when they are doing well.
Angus divides us into two categories: winners and losers.
Annoyingly, I am currently in the wrong category.
Finally on my visit, I'm introduced to the Customer Services
Department. These are the people we talk to when we want to cash in
our winnings surely a joyful moment that I have yet to experience.
Have you ever spoken to Maria? If so, I can reveal the reason she's
always so cheerful is because her screensaver features George
Clooney and Brad Pitt.
"Are they clients, too?" I ask, ever-optimistic.
"No comment."
In the taxi going home, reflecting that I am one of Angus's
losers, I remind myself that I am still only taking baby steps into
this new world of spread betting. And I vow to switch categories
sooner or later.
What I need now is a mentor. I am ready and willing to become
the Sorcerer's Apprentice. Any takers?
Sally Nicoll is a writer and a Finspreads customer whose
career to date has embraced journalism, broadcasting, and
advertising copywriting She lives in London and
is currently writing her second novel. Feel free to contact her
at veryluckymoney@hotmail.com.
Copyright 2004-2008 Finspreads.